At the beginning of this year I set a lot of goals for myself and one of them was to pass the Google Analytics certification test. I’ve been in the online marketing space for over 5 years now and I use Google Analytics on a daily basis for not only my clients but also myself.
I passed the test yesterday!
Study, Study, Study
It’s such an amazing, powerful, free tool. In my past I’ve done a little bit of PPC and adwords but I’ve never integrated an adwords account with an analytics account. I started reviewing the prep videos on a Saturday. I took screen shots of the areas they covered that I was unfamiliar with.
I would recommend reviewing the videos 2-3 times before you take the test and also acting out the actions they take through your own Google Analytics account. A lot of questions on the test are theory based meaning you really have to understand the concept and put it into action.
Keep In Mind
1. Total test time is 90 minutes but it is open book and you can pause the test at any time.
2. Pausing is unlimited and you must complete the test in 5 days.
These two key points is what makes this test almost a guarantee that you can pass this test. Get an understanding of the concepts and review areas you are unfamiliar with and you will pass.
I encourage anyone who uses Google Analytics to even just review the videos that Google has provided. They are extremely informative I guarantee there will be something you can learn from them.