By Casey Camilleri
There is so much talk about Google’s new algorithm change, Penguin. I’ve been in a love/hate relationship with Google ever since I landed in the online reputation management space with reputation.com back in 2008. We did a lot of things to help people take control over what Google displayed on their personal search string.
Getting back to Penguin though. Google has now hurt sites (they aren’t calling it a penalty) when they have thousands of links from one domain and/or it’s exactly the keyword they are looking to target, ie. say I wanted my blog to rank for the terms “social media blog” I would get 1,000′s of links from 2-3 sites with my site linking from that anchor text.
That doesn’t work anymore, it use to, Google cleaned this up making a large amount of people/companies worried about their web site’s performance.
And I totally get it.
But I always say, look at this from a user perspective or Google’s perspective. Are you doing your link building where you are proud of it. If Google was looking over your shoulder right now would they feel that your link building isn’t spammy?
Are you constantly just focused on gathering follow link even if they are from sites that don’t pertain to your site’s topic?
Please, I beg of you, diversify your link building.
We shouldn’t be looking for the next quick trick.
We should be doing what we are suppose to be doing and leave it at that. You know how to link build the right way, the way where it will always help your site in the long run, but it’s easy to want to “lifehack” your link building because we got away with it in the past.
Continue to keep up with the trends such as rel=”author”. This is really important and it’s fun to learn and implement.
Let’s get back to the basics with SEO, even if it might take longer to implement, nothing that resulted in an amazing outcome happened over night, neither should your SEO efforts.