By Casey Camilleri
Creating a Google+ Page is now mandatory when it comes to an online presence for local businesses. If you are a dentist, doctor, lawyer or any other type of profession that has a brick and mortar address then click on over to create a Google+ page.
Why Is Google+ So Important?
Google+ just became 10 times more important for a local business now that Google discontinued using Google Places pages. Google Places use to make up half of page 1 for results such as DUI lawyer in San Francisco or car accident attorney in Los Angeles.
Next Steps To Optimize Your Google+ Page
If you already had a Google Places page set up you will be merged over to Google+ but it is very important to login and review your page. Also fill out areas that may be blank. If Google allows you to have 5 pictures, add 5 pictures! Always go above and beyond with information.
Are you affiliated with any organizations or have you received any awards? Add that image to your photos section.
Continue to get reviews on your page. They have a new format (see below) but reviews still play a major role in terms of conversion.
Have you noticed a difference in your rankings or your sites performance since Google’s switch to Google+ local? Leave a comment below and let’s discuss!