What is Klout?
As defined by Klout:
“The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure: How many people you influence,How much you influence them, The influence of your network.”
What does that mean?
Klout is a new way that businesses will start connecting to it’s users to offer them perks and deals that are purely in the users favor. It’s also another way to establish your social presence online. This has a huge impact on your online reputation management.
How do I get started?
First set up a Klout profile.
Go to your settings and fill every area out completely. When it comes to social networks every field you fill the more they like you. You gotta have good Klout with Klout!
Go to your Connected Networks and start connecting all of your accounts.
I have 7 total accounts connected to my Klout. If you are limited and only have a Facebook then you won’t have a chance to build a high Klout score. So start joining other sites and get familiar with them.
How do I improve my Klout score?
The most important area to focus on when it comes to Klout is to be very, very active within your connected networks.
Just going into your networks a few times a week and retweeting, liking, adding friends, sharing or posting something are all things you can do within those networks.
Adding new followers that are interested in the same things you are interested in.
I follow the San Francisco Giants and baseball on a daily basis so I started reading tweets from the hash tag #SFGiants.
I then followed certain people and immediately wrote to them in reply to one of their tweets or retweeted them.
Therefore I am hitting all of the key Klout concepts on how they create their score:
How many people you influence I’m adding people I follow and when I interact with them 9 times out of 10 they follow me back.
How much you influence them If I continue to interact with others first I have a very high rate now of those people retweeting me.
The influence of your network I’m increasing my network every time I follow someone or they follow me.
If you want to research which hashtags you should follow the best tool to use is the advanced Twitter Search tool.
Have a question about Klout and looking for other ways to increase your Klout score? Let me know what social network you are looking advice for!