The Importance of Link Building and SEO
I have a lot of clients at my full time job as an SEO consultant at FindLaw but I also hear these common questions from my friends as well. Clients will often say things such as “Why am I not number one,” “How can I get the most traffic to my site?,” “Teach me SEO and how I can do this myself.”
There is never one clear cut answer for this. Your SEO strategy will change depending on the type of website or blog you are looking to do SEO work for.
There are many little things someone can do to increase their SEO for their site. One of the major signals Google looks at are the amount of sites linking to your site. If you are wondering how Google’s search engine works Matt Cutts himself (the head of the webspam team at Google) explains in very simple terms how here.
Content on your site is the first step. To research the kinds of keywords you should target in your content/title tag/meta keyword and meta description you can find out the amount of search volume certain terms have using the Google keyword tool.
Once you have content on your site you need to let Google know that you exist. You should have a sitemap you can submit to Google Webmaster Tools (you should add Google Analytics and Google Webmaster Tools to your site). Building links to point to your site should be something that you should work on everyday if you are serious about your website’s performance.
Google is changing their algorithm two times every day. Google doesn’t sleep so you shouldn’t think that doing just a few tactics will be enough to sustain your site over time. Building links to point to your site increases your authority and the strength of your overall site. I have found the best blog post on link building strategies that you can do.
If you are serious about your site I highly recommend you start implementing link building strategies.
